Get to Know the 16 Types
A quick and easy guide to your personality.
Practical Spenders
INTJ
Master Strategist
Every purchase is a calculated move on a chessboard. They research obsessively, seeking the optimal combination of quality, efficiency, and long-term value, never paying for brand hype.
INTP
Meticulous Analyst
A researcher at heart. They delight in comparing specs, reading endless reviews, and deconstructing value propositions. The intellectual chase is often more satisfying than the purchase itself.
ENTJ
Prestige Investor
They invest in assets that signal success and enhance performance. For them, cost is secondary to the ROI in status, network, and unparalleled quality. They buy to conquer.
ENTP
Gadget Guru
A pioneer for the new and novel. They are the first to test innovative tech and unconventional experiences, driven by curiosity and the thrill of a clever find, not practicality.
Spontaneous Shoppers
INFJ
Ethical Idealist
Their wallet is a ballot for a better world. They seek products with a soul—ethically sourced, sustainably made, and deeply meaningful. Every purchase aligns with their values.
INFP
Whimsical Dreamer
Driven by emotion and aesthetic. They splurge on things that tell a story, spark inspiration, or feel uniquely authentic. It's less about the item and more about the joy it embodies.
ENFJ
Generous Connector
The ultimate gift-giver. They derive immense pleasure from spending on experiences that unite friends and perfect, thoughtful presents that make others feel seen and loved.
ENFP
Experience Collector
Boredom is their nemesis! They spend spontaneously on adventures, social events, and any opportunity for a new story. For them, life's richness is measured in memories, not things.
Thoughtful Buyers
ISTP
Sleek Connoisseur
Values tools that work flawlessly and look cool doing it. They invest in high-performance gear for their hobbies, appreciating minimalist design and elegant engineering above all.
ISFP
Harmonious Aesthetic
A sensualist and artist. They spend on what feels and looks beautiful, from artisanal coffee to unique fashion. Their purchases are intuitive, curating a personal world of taste and tactility.
ESTP
Thrill-Seeker
Lives for the adrenaline rush. Their spending is impulsive and experiential—extreme sports, spontaneous trips, and bold fashion statements. They are captivated by the here and now.
ESFP
Trendsetting Influencer
The life of the party and a trend magnet. They spend on the latest fashion, hottest restaurants, and anything that boosts their social presence and creates a vibrant, exciting lifestyle.
Emotional Consumers
ISTJ
Loyal Classicist
Pragmatic and trustworthy. They prefer reliable, time-tested brands that offer durability and function. Their budget is a sacred document, and impulse buys are a cardinal sin.
ISFJ
Comfort Curator
A nurturing homemaker. They spend to create a cozy, secure, and harmonious environment for their loved ones. Their purchases are practical, heartfelt, and focused on care.
ESTJ
Efficient Director
Views spending as a project to optimize. They seek the best deals on high-quality, reputable brands that demonstrate success and reliability. No-nonsense and utterly practical.
ESFJ
Community Builder
They spend to nurture relationships and strengthen their community. This means hosting dinners, buying group gifts, and supporting local businesses they have a personal connection with.